We began working with this national advocacy group shortly after their inception to create their brand identity. We created brochures, newsletters, donor outreach packets and reports. We told the success stories of their clients utilizing a palette of primary colors and photos of the children taken on the day of their adoptions.
We created the tag line “Protecting children who cannot protect themselves” and the foldover card with five critical talking points for board members to use in outreach and education.
