Population Connection

Brand Identity

Originally founded in 1968 as Zero Population Growth, ZPG wanted a name change accompanied by a brand identity that focused on their positive mission of educating young people and advocating progressive action to stabilize world population at a level that can be sustained by Earth’s resources.

We partnered with Douglas Gould and Company to create the new name and tag line, Population Connection – Education and Action for a Better World. We then developed the symbolic identity and organizational graphic guidelines manual.