212 924 7725 • info@simondoes.com
212 924 7725 • info@simondoes.com
Originally founded in 1968 as Zero Population Growth, ZPG wanted a name change accompanied by a brand identity that focused on their positive mission of educating young people and advocating progressive action to stabilize world population at a level that can be sustained by Earth’s resources.
We partnered with Douglas Gould and Company to create the new name and tag line, Population Connection – Education and Action for a Better World. We then developed the symbolic identity and organizational graphic guidelines manual.
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