The Innocence Project
Brand Identity

200 Exonerated, Too Many Wrongfully Convicted

We developed this identity for the campaign to mark the overturned conviction of the 200th exoneree. We created it for the brochure and as the graphic identity for the microsite. Many of the exonerees were not photographed, so we developed this silhouette, using graphic cropping throughout the brochure to represent the exonerees.