We were enlisted to create a “take-away” item for every attendee at the Pfizer Summit, a year-end gathering of the PEAC (Policy, External Affairs & Communication) group. We created and distributed a survey to the 1,000 plus attendees based on the theme “Leading with Courage” .
We compiled their responses and created this calendar by developing visuals to highlight thoughtful answers to questions such as: “What did you want to be ‘when you grew up’?” and “What does courage mean to you?” This approach encouraged everyone to find themselves in the piece, making the project a huge success.
